A identificação dos discentes com as associações atléticas universitárias e o reflexo quanto ao engajamento estudantil junto às instituições de ensino superior
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Tipo
Artigo
Classficação
Nível teórico
Data
2022
Título do Períodico
Educação e Pesquisa
ISSN
1678-4634
Página(s)/e-location
e239088
Idioma(s)
pt
Fonte
Fonte
São Paulo, SP
48
48
Coleções
Resumo
Existem no Brasil mais de 2 mil instituições de ensino superior que abrigam cerca de 8 milhões de estudantes, dos quais parte significativa se envolvem com atividades além da sala de aula, entre elas, o esporte, por meio das associações acadêmicas atléticas (AAA). Essas associações tendem a proporcionar uma série de benefícios, dentre eles, aumentar o vínculo do aluno com a instituição contribuindo para sua permanência na mesma. Sendo assim, torna-se salutar entender mais sobre essas instituições, por isso, o objetivo principal desta pesquisa foi analisar os antecedentes e consequentes da identificação dos discentes com as atléticas universitárias|| já o objetivo secundário foi discutir como a identificação dos estudantes com a atlética pode contribuir para o engajamento estudantil junto à instituição de ensino. A estrutura teórica que suporta as hipóteses estabelecidas abordou a teoria da identificação, as atléticas nas instituições de ensino superior (IES), antecedentes e consequentes da identificação dos alunos com as atléticas. Trata-se de uma pesquisa descritiva, com amostra de 506 membros de atléticas de diversas IES do Brasil. O modelo proposto foi testado via modelagem de equações estruturais, os resultados identificaram que, entre os construtos considerados, apenas conexão com a marca da atlética é antecedente da identificação com essa associação, sendo responsável por 72,4 por cento da variância da identificação. Os resultados apontaram que os demais oito construtos são consequentes da identificação com a atlética. Ademais, foi possível depreender que a identificação dos estudantes com a atlética pode contribuir para o engajamento estudantil junto à instituição de ensino.
There are more than 2 thousand higher education institutions (HEIs) in Brazil, housing around 8 million students, of which a significant portion are involved in extracurricular activities – such as sports through Academic Athletic Associations (AAAs). These associations tend to offer a series of benefits, including a strengthening of students’ ties with the institution, contributing to their permanence in it. Considering the importance of understanding more about athletic associations, the main goal of this research was to analyze the antecedent and consequent variables of students’ identification with them, and the secondary goal was to discuss how students’ identification with athletic associations may contribute to student engagement with the HEI. The theoretical framework supporting the hypotheses proposed included identification theory, the athletic associations inside HEIs, and antecedent and consequent variables of student identification with AAAs. This is a descriptive study with a sample of 506 AAA members in several HEIs in Brazil. The model proposed was tested via Structural Equation Modeling. The findings showed that, among the constructs taken into consideration, only connection with the AAA brand was an antecedent variable of identification with the association, accounting for 72.4% of the variance in identification. The findings showed that the remaining eight constructs are consequent variables of identification with AAAs. In addition, it was possible to infer that students’ identification with AAAs may contribute to student engagement with the educational institution.
There are more than 2 thousand higher education institutions (HEIs) in Brazil, housing around 8 million students, of which a significant portion are involved in extracurricular activities – such as sports through Academic Athletic Associations (AAAs). These associations tend to offer a series of benefits, including a strengthening of students’ ties with the institution, contributing to their permanence in it. Considering the importance of understanding more about athletic associations, the main goal of this research was to analyze the antecedent and consequent variables of students’ identification with them, and the secondary goal was to discuss how students’ identification with athletic associations may contribute to student engagement with the HEI. The theoretical framework supporting the hypotheses proposed included identification theory, the athletic associations inside HEIs, and antecedent and consequent variables of student identification with AAAs. This is a descriptive study with a sample of 506 AAA members in several HEIs in Brazil. The model proposed was tested via Structural Equation Modeling. The findings showed that, among the constructs taken into consideration, only connection with the AAA brand was an antecedent variable of identification with the association, accounting for 72.4% of the variance in identification. The findings showed that the remaining eight constructs are consequent variables of identification with AAAs. In addition, it was possible to infer that students’ identification with AAAs may contribute to student engagement with the educational institution.
Descrição
Palavras-chave
Teoria da identificação, associações acadêmicas atléticas, educação, marketing esportivo, comportamento do consumidor, Identification theory, Academic athletic associations (AAAs), Education, Sports marketing, Consumer behavior
Citação
FAGUNDES, André Francisco Alcântara; PRADO, Rejane Alexandrina Domingues Pereira do; FELIX, Débora Fabiana; . A identificação dos discentes com as associações atléticas universitárias e o reflexo quanto ao engajamento estudantil junto às instituições de ensino superior. Educação e Pesquisa, São Paulo, SP, v. 48, p. e239088. 2022. https://doi.org/10.1590/S1678-4634202248239088por. Disponível em: https://www.scielo.br/j/ep/a/DxcjwbmQHXXJt94Gy69L8rx/?format=html&lang=pt. Acesso em: 2023-09-26