Os sentidos discursivos instaurados no logotipo e slogan “Pátria Amada Brasil”
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Tipo
Artigo
Classficação
Nível teórico
Data
2023
Título do Períodico
Travessias
ISSN
1982-5935
Página(s)/e-location
e30548
Idioma(s)
pt
Fonte
Fonte
Cascavel, PR
17
1
jan./abr.
17
1
jan./abr.
Coleções
Resumo
Os sentidos que atravessam o logotipo e slogan intitulado “Pátria Amada Brasil”, veiculados durante o governo de Jair Bolsonaro, são analisados neste trabalho com o objetivo de verificar as práticas discursivas instauradas pelo sujeito enunciador desse discurso, bem como os efeitos de sentido mobilizados na cadeia do dizer, no âmbito do corpus mencionado. Busca-se também verificar se os sentidos instaurados em “Pátria Amada Brasil”, quando cotejados com os efeitos de “Brasil, ame-o ou deixo-o", veiculado durante a Ditadura militar, no século XX, evidenciam a existência da memória discursiva em seu aspecto de repetição (interdiscurso) ou se ocorre também deslizamentos de sentidos. As análises são realizadas pelo viés da Análise do Discurso (AD) à luz da teoria de Michel Pêcheux. A metodologia inclui o fechamento do espaço discursivo, o levantamento das condições de produção, a individuação das formações discursivas (FD), dos efeitos de sentido presentes nos discursos e a memória discursiva. As análises mostram que os sentidos que atravessam o slogan “Pátria Amada Brasil” instauram a releitura dos efeitos presentes no enunciado “Brasil, ame-o ou deixo-o", estabelecendo a regularização dos sentidos e a legitimação de valores presentes na sociedade nos anos da Ditadura. Ambos evidenciam práticas discursivas que se ancoram em discursos ideologicamente autoritários, que legitimam a presença do Estado repressivo, o uso da força para a extinção de uma imaginária ameaça comunista, mobilizando efeitos positivos para o nacionalismo e o patriotismo com o objetivo de moldar o comportamento dos sujeitos.
The meanings that go through the logo and slogan entitled “Pátria Amada Brasil” (Beloved Fatherland Brazil), disseminated during the government of Jair Bolsonaro, are analyzed in this paper in order to verify the discursive practices established by the subject enunciator of this discourse, as well as the effects of meaning mobilized in the chain of words, within the mentioned corpus. It also seeks to verify if the meanings established in "Pátria Amada Brasil", when compared to the effects of "Brasil, ame-o ou deixa-o", broadcast during the military dictatorship in the twentieth century, show the existence of discursive memory in its aspect of repetition (interdiscourse) or if there is also slippage of meaning. The analyses are carried out by means of Discourse Analysis (DA) in the light of Michel Pêcheux's theory. The methodology includes the closure of the discursive space, the survey of the conditions of production, the individuation of discursive formations (FD), the effects of meaning present in the discourses and the discursive memory. The analyses show that the meanings that run through the slogan "Pátria Amada Brasil" establish a re-reading of the effects present in the statement " Brasil, ame-o ou deixa-o ", establishing the regularization of the meanings and the legitimation of values present in society in the years of the Dictatorship. Both show discursive practices that are anchored in ideologically authoritarian discourses, which legitimize the presence of the repressive state, the use of force for the extinction of an imaginary communist threat, mobilizing positive effects for nationalism and patriotism in order to mold the behavior of the subjects.
The meanings that go through the logo and slogan entitled “Pátria Amada Brasil” (Beloved Fatherland Brazil), disseminated during the government of Jair Bolsonaro, are analyzed in this paper in order to verify the discursive practices established by the subject enunciator of this discourse, as well as the effects of meaning mobilized in the chain of words, within the mentioned corpus. It also seeks to verify if the meanings established in "Pátria Amada Brasil", when compared to the effects of "Brasil, ame-o ou deixa-o", broadcast during the military dictatorship in the twentieth century, show the existence of discursive memory in its aspect of repetition (interdiscourse) or if there is also slippage of meaning. The analyses are carried out by means of Discourse Analysis (DA) in the light of Michel Pêcheux's theory. The methodology includes the closure of the discursive space, the survey of the conditions of production, the individuation of discursive formations (FD), the effects of meaning present in the discourses and the discursive memory. The analyses show that the meanings that run through the slogan "Pátria Amada Brasil" establish a re-reading of the effects present in the statement " Brasil, ame-o ou deixa-o ", establishing the regularization of the meanings and the legitimation of values present in society in the years of the Dictatorship. Both show discursive practices that are anchored in ideologically authoritarian discourses, which legitimize the presence of the repressive state, the use of force for the extinction of an imaginary communist threat, mobilizing positive effects for nationalism and patriotism in order to mold the behavior of the subjects.
Descrição
Palavras-chave
Sentidos, Memória discursiva, Slogan “Pátria Amada Brasil”, Meanings, Discursive memory, Slogan “Pátria Amada Brasil”
Citação
CASTRO, Carlos Fabrício de Souza Ribeiro de ; SILVA, Keyla Lima da ; AGUERO, Rosemere de Almeida. Os sentidos discursivos instaurados no logotipo e slogan “Pátria Amada Brasil”. Travessias, Cascavel, PR, v. 17, n. 1, p. e30548, jan/abr. 2023. https://doi.org/10.48075/rt.v17i1.30548. Disponível em: https://e-revista.unioeste.br/index.php/travessias/article/view/30548. Acesso em: 2024-01-29