Navegando por Autor "JANNUZZI, Celeste Aída Sirotheau Corrêa"

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    Gestão estratégica empresarial: proposição de um modelo de monitoramento informacional na era do big data
    (2017) FALSARELLA, Orandi Mina; JANNUZZI, Celeste Aída Sirotheau Corrêa; SUGAHARA, Cibele Roberta
    This paper aims to propose an Informational Monitoring Model that can support the business strategic management, in order to identify threats and opportunities, and strengths and weaknesses, providing the obtainment of important information for the preparation and monitoring of the Business Strategic Planning. Under the methodological aspect, it is a theoretical discussion based on literature that seeks to recover concepts related to Big Data and Intelligent Software Agent, identifying characteristics that if automated, can contribute to the process of search and analysis of relevant data and information for the preparation and monitoring of the Business Strategic Planning. Finally, it demonstrates that in the intersection of these concepts is possible to observe a system of Competitive Intelligence and Organizational that can be expanded and evolved to use the features of Big Data and Intelligent Software Agent, allowing one to build as a result of the discussion, the model proposed.
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    Planejamento estratégico empresarial: proposta de um sistema de inteligência organizacional e competitiva
    (2014) FALSARELLA, Orandi Mina; JANNUZZI, Celeste Aída Sirotheau Corrêa; SUGAHARA, Cibele Roberta
    This paper aims to present an architecture of an Organizational and Competitive Intelligence System to provide information and subsidies to assist the decision making process, so that they can be quickly identified the threats, opportunities, strengths and weaknesses, key elements for the development and monitoring of the Corporate Strategic Planning. The methodology used was the literature research, which looked after the definition of key concepts, identify the relationship between Corporate Strategic Planning, Organizational and Competitive Intelligence and Information Systems. As a contribution it presented a proposed Organizational and Competitive Intelligence System, detailed in stages and steps, which shows how the preparation and monitoring of the Corporate Strategic Planning can be better conducted.