Navegando por Autor "ROCHA, Leando Cunha"

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    A comunicação institucional e a internacionalização da educação superior: uma revisão de literatura
    (2021) ROCHA, Leando Cunha; STALIVIERI, Luciane
    The internationalization of Higher Education Institutions (HEIs) is recommended to be conducted in a comprehensive manner, through committed and targeted actions, having the participation of all members of the university communities. Institutional communication is one of the actions that help in the dissemination and visibility of such process. This present study carries out a literature review with a qualitative and exploratory approach of an applied nature. By using bibliographic research, document analysis in data collection and content analysis for the treatment of those data, it follows an inductive logic. It was conducted through two objectives; (i) to investigate the trend of scientific production in relation to communication and/or promotion of internationalization of HEIs and; (ii) to determine points of connection between the themes of institutional communication and internationalization of HEIs. It was found that institutional communication, from an international perspective, tends to be used, with greater relevance, to attract international students, through social media and web pages; failing to consider, however, the other actors involved in that process, such as, professors, researchers and educational managers. It was also found that the emphasis of institutional communication actions fails to show other forms of international cooperation, fundamental to the projection and visibility of an HEI, such as research results and university extension projects.