Navegando por Autor "MIRANDA, Celina Leite"

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    Inteligência competitiva em unidades de informaçãoética e gestão
    (2010) RODRIGUES, Ana Vera Finardi; MIRANDA, Celina Leite; CRESPO, Isabel Merlo
    The information professional has been involved with competitive intelligence, in an automatic fashion, since his first work-related experiences. However, as he catches up with technological advances, he is urged to manage tasks and roles, service and products in support of both competitive intelligence – in its productive form – and the integrating of each element into the information system in which he finds himself, as he performs his tasks on an ethical basis, in private-and public-sector management alike. This essay aims at discussing the applicability of competitive intelligence in information units and, in its concluding remarks, it shows how the librarian is able to overcome challenges, without sacrificing ethics or neglecting his characteristic responsibilites.