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Role playing games no ensino do marketing: uma experiência com RPG Didático
(2009) ARAGÃO, Rodrigo Moura Lima de
This paper presents and discusses the use of Role Playing Games (RPG's) on Marketing teaching, particularly, on Marketing disciplines which were given in Management and Hospitality courses at Escola Técnica Estadual (ETE) Albert Einstein - situated in Casa Verde, São Paulo city (São Paulo state) -, during the second semester of 2005. First, it talks about the educational RPG, an alternative that derives from traditional RPG and from game-books, that has proved to be appropriate for class uses. After this, the paper exemplifies its application through two adventures: Decisões de Produto no Planeta Mercadológico and Os Quatro Pergaminhos e o Segredo do Marketing Mix. The goal of the first adventure was to simulate Marketing practices (especially those from products development process); on the other hand, the second adventure attempted to convey and fix some concepts in student's minds. The educational RPG has allowed students to simulate product development decisions and has also promoted a ludic contact with components of Marketing Mix. Its use was appreciated by students, as it has been demonstrated by the results of an inquiry made at the end of the course: more than 80% of students from both courses have considered a great deal the use of RPG in class.